"Advertising is the principal reason why the business person has come to inherit the earth."

Adams, James R. on Advertising
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"An advertising agency is 85 percent confusion and 15 percent commission."

Allen, Fred A. on Advertising
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"I do not read advertisements. I would spend all of my time wanting things."

Archibishop of Canterbury on Advertising
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"Advertising is the very essence of democracy."

Barton, Bruce on Advertising
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"Watteau is no less an artist for having painted a fascia board while Sainsbury's is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting."

Bayley, Stephen on Advertising
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"Telling lies does not work in advertising."

Bell, Tim on Advertising
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"In advertising, not to be different is virtual suicide."

Bernbach, William on Advertising
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"We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it."

Boorstin, Daniel J. on Advertising
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"If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney."

Burnett, Leo on Advertising
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"I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one."

Burnett, Leo on Advertising
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"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

Burnett, Leo on Advertising
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"It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country."

Chandler, Raymond on Advertising
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"Sanely applied advertising could remake the world."

Chase, Stuart on Advertising
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"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."

Cosby, Bill on Advertising
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"Advertising is the most fun you can have with your clothes on."

Della Femina, Jerry on Advertising
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"You can tell the ideals of a nation by its advertisements."

Douglas, Norman on Advertising
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"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

Drucker, Peter F. on Advertising
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"The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases."

Edwards, Dr. Charles on Advertising
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"'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?"

Edwards, Mark on Advertising
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"We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion."

Fitzgerald, Zelda on Advertising
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"How about this for a headline for tomorrow's paper? French fries."

French, James on Advertising
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"That's the kind of ad I like, facts, facts, facts."

Goldwyn, Samuel on Advertising
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"No agency is better than its account executives."

Hite, Morris on Advertising
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"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable."

Hite, Morris on Advertising
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"Several years before birth, advertise for a couple of parents belonging to long-lived families."

Holmes, Oliver Wendell on Advertising
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"The right name is an advertisement in itself."

Hopkins, Claude on Advertising
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"I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public."

Huxley, Aldous on Advertising
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"The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions."

Johnson, Samuel on Advertising
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"Promise, large promise, is the soul of an advertisement."

Johnson, Samuel on Advertising
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"Society drives people crazy with lust and calls it advertising."

Lahr, John on Advertising
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"Advertising may be described as the science of arresting the human intelligence long enough to get money from it."

Leacock, Stephen B. on Advertising
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"If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work."

Levinson, Jay on Advertising
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"In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits."

Levinson, Jay on Advertising
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"Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless."

Lewis, Sinclair on Advertising
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"The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact."

Lewis, Wyndham on Advertising
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"Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness."

Mcluhan, Marshall on Advertising
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"Advertising is the greatest art form of the twentieth century."

Mcluhan, Marshall on Advertising
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"The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf."

Mcluhan, Marshall on Advertising
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"Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot."

Nash, Ogden on Advertising
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"What you say in advertising is more important than how you say it."

Ogilvy, David on Advertising
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