Indeed, it is difficult for us Westerners to grasp the full significance of the Chinese New Year. Our Christmas, our Easter, and whatever national holiday we celebrate, all taken together really mean less to us than the great festival of their calendar does to the hardworking Chinese. Socially, it signifies re-union. Morally, it represents the idea of resurrection, the re-birth of the year. . . . Materially, it stands for re- juvenation both in the home and in the market place. Personally and commercially, men turn over a new leaf, strive to pay off old debts in money and loyalty, and start with a clean sheet on which they hope to write better success and greater happiness.