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  ...English people closed their windows they would die," said Don Francesco. "Half the houses in England would be condemned by law in this country and pulled down, on account of their low ceilings. Low ceilings have given the Englishman his cult of fresh air. He likes to be cosy and familiar and exclusive; he has no sense for broad social functions. There is something of the cave-dweller in every Englishman. He may say what he likes, but the humble cottage will always remain his dream. You can tell the ideals of a nation by its advertisements. This country is pastoral. That is why our advertisements are so apt to portray commercial conditions--enormous factories and engines and chimneys; we are dissatisfied with our agricultural state. The Frenchman's aspiration is woman; Paris hoardings will tell you that. England is a land of industrial troglodytes, where every man's cavern is his castle. Its advertisements depict either gross masses of food such as cave-dwellers naturally relish, or else quiet country scenes--green lanes,...   Douglas, Norman

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