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Creativity involves breaking out of established patterns in order to look at things in a different way.

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A bit about Edward De Bono ...

Edward de Bono (born 1933) is a psychologist and physician. De Bono writes prolifically on subjects of lateral thinking, a concept he pioneered and now holds training seminars in. Dr. de Bono is also a world-famous consultant who has worked with companies like Coca-cola and Ericsson.

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