In games, many times there are prizes for effort. You can get second prize or third prize, and that is not bad at all. However, as in a battle, in the small business game it is winner take all. No reward for effort, no second prize. You try and you win or you lose. Please know this before you jump in. It is sink or swim.
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This quote is linked to the event - Starting a Business
Source Notes: Why Small Businesses Fail--Don't Make the Same Mistake Once ("What Exactly Are Your Chances") (1984).
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