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This is the strategy of "creative imitation." It waits until somebody else has established the new, but only "approximately." Then it goes to work. And within a short time it comes out with what the new really should be to satisfy the customer, to do the work customers want and pay for. The creative imitation has then set the standard and takes over the market.

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This quote is linked to the event -€“ Starting a Business

Source Notes: The Executive in Action ("Innovation and Entrepreneurship: Practice and Principles"; section 3, "Entrepreneurial Strategies"; chapter 17, "Hit Them Where They Ain't") (1996). Drucker gives the example of IBM's "perfection" of the Apple company's personal computer.

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