Like Christians at Christmas, African-Americans now have a choice. They can ignore the inevitable commercialization of Kwanzaa and keep the home candles burning. Or they can celebrate Kwanzaa in the old-fashioned American way--by commodifying it.
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Source Notes: "The Advent of Kwanzaa: Will Success Spoil an African-American Fest?" Newsweek (11 December 1995). The authors include this comment as part of a story about the trend whereby businesses, such as McDonald's fast-food restaurants and Hallmark greeting cards, now market Kwanzaa.
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