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Father's Day was comical in part because fathers seemed so out of place or uncomfortable in this holiday world of sentimental gifts and domestic flattery. The "little remembrances" of flowers, cards, and novelties became funny when showered on Father; they opened up a line of humor that played on the gendered incongruities of holiday gift giving. As one editorial writer on the holiday put the matter in 1925, fathers have "no talent for the fribbles and frabbles and furbelows with which Mother signalizes well-being."

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Source Notes: Consumer Rites: The Buying and Selling of American Holidays (section 4, "The Invention of Father's Day: The Humbug of Modern Ritual"; chapter 5, "Mother's Day Bouquet") (1995). Schmidt notes that the founder of Mother's Day, Anna Jarvis, saw Father's Day as a "poorly disguised plot of 'some necktie, tobacco, whiskey and lottery promoters.'" Schmidt further comments: "The snide perception that the holiday was an inane hoax and that merchants were responsible for putting it over on people found ample expression. Father's Day, more than any other celebration up to that time, demonstrated the corrosive cynicism that had come to hedge in modern rituals in a world of advertising and promotion."

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