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All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.

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A bit about Roland Barthes ...

Roland Barthes (November 12, 1915 March 25, 1980) was a French literary critic, literary and social theorist, philosopher and semiotician.

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