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Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.

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A bit about David Ogilvy ...

David MacKenzie Ogilvy (June 23, 1911July 21, 1999) has been often called 'The Father of Advertising'. In 1975, Time called him the most sought-after wizard in the advertising industry. In early 2004, Adweek magazine asked people in the business Which individuals alive or dead made you consider pursuing a career in advertising? Ogilvy topped the list. And the same result came when students of advertising were surveyed. His best-selling book 'Confessions of an Advertising Man' is one of the most popular and famous books on advertising.

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