The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
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Immature love says: I love you because I need you. Mature love says: I need you because I love you.
To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.
Love's greatest gift is its ability to make everything it touches sacred.
It is not the cares of today, but the cares of tomorrow that weigh a man down. For the needs of today we have corresponding strength given. For the morrow we are told to trust. It ...
Modern man is frantically trying to earn enough to buy things he's too busy to enjoy.
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