The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.
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Immature love says: I love you because I need you. Mature love says: I need you because I love you.
Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch ...
To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.
It is not in the pursuit of happiness that we find fulfillment, it is in the happiness of pursuit.
It is inevitable that some defeat will enter even the most victorious life. The human spirit is never finished when it is defeated... it is finished when it surrenders.
One day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go? was his response. I don't know, Alice answered. ...
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